WebAREAS OF STRENGTH Online/Offline Marketing (Google Analytics) Marketing Strategy Account Management Social Media Management (Hootsuite/ContentCal) Content Planning Branding Creative Design (Adobe Creative/Canva) Relationship Management (CRM - Sales Force) Internal/External Communication Budget Control (SAP) … Webare two sides to the analytics life cycle – discovery and deployment. Let’s take a look at the tasks for both sides and see how they interact to create an iterative process that you can use to produce repeatable, reliable predictive results. Figure 1: The analytics life cycle from SAS. The Discovery Phase of the Analytics Life Cycle
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